Methodology

First of all, select a company or product that we are going to the survey on. Identify the factors that affect the demand and demand elasticity of the product by doing research in internet and academic reference. Nike shoes is our choice and there are some factors that will affect the demand and demand elasticity of Nike shoes while the price is constant.

Factors of demand 

• Taste and preferences
• Price of other related substitute goods
• Brand
• Quality

Factors of demand elasticity 

• Necessity
• Level of Income

Discuss and design the survey questions with group members afterwards. We have created 10 online survey questions, 6 for closed ended question and the remaining 4 are likert-scale question. Questionnaire were given out to 28 people and the survey was conducted through internet. Each survey questions has different objective and it is important to show the factor that affect each survey recipient buying shoes and elasticity response of the survey recipient if the prices, income and price of other shoes change. After we got our data, we evaluate the data and identify the relationship between factors and the demand and demand elasticity.

Click the "Survey Form" to view our online survey questionnaire.

Survey Form